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Enhance Your Color Palette
Our dyes are crafted with precision to ensure vibrant colors and long-lasting results. Whether you're a professional artist or a DIY enthusiast, our products are designed to meet your needs and inspire your creativity.
Start with the client – discover their vision and bring it to life.
Discover New Color Inspirations
Our dyes are crafted with precision to ensure vibrant colors and long-lasting results. Whether you're a professional artist or a DIY enthusiast, our products are designed to meet your needs and inspire your creativity.
Start with the client – discover their vision and bring it to life.
Your Color Studio
Meet our color experts
Dedicated artists fueling our creativity
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our dye products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the dye industry, Mich has helped the company to get where it is today. Mich is among the best minds in color innovation.
Aline Turner
Chief Color Officer
Aline is a passionate color specialist who thrives on transforming spaces with vibrant hues. She guides a team of talented color consultants and engages with a community of thousands of design enthusiasts.
Iris Joe
Chief Dye Specialist
Iris, with her international experience, helps us easily understand the nuances of color and enhances our offerings. She is determined to drive success and delivers her professional acumen to elevate our brand in the dye industry.